商务英语综合教程(txt+pdf+epub+mobi电子书下载)

作者：秦伟

出版社：上海交通大学出版社

格式: AZW3, DOCX, EPUB, MOBI, PDF, TXT

商务英语综合教程试读：

随着经济全球化和高等教育国际化的不断深入，以语言基础知识和语言技能为教学目标的通识英语教育，已逐渐不能满足社会和学习者的需求。近年来，众多高校在大学英语的课程设置上积极开展教学改革，针对修完大学英语基础课程的学生，探索开设多元化的拓展课程。商务英语以英语为媒介，以商务知识和技能为核心，广泛应用于进出口贸易、商务谈判、招商引资等各种国际商务活动中，因而成为大学英语拓展课程的重要方向之一。但囿于目前大多数国内商务英语教材主要是针对商务英语专业学生而编写的，其难度和深度不适合非英语专业本科学生学习。为更好地实现大学英语的教学目标，满足大学英语教学改革对拓展性课程教材的需求，我们结合非英语专业学生的英语水平，设计编写了《商务英语综合教程》和《商务英语导学与实践》。《商务英语综合教程》和《商务英语导学与实践》两者之间紧密联系，相互支持，互为补充，突出英语听、说、读、写、译五种技能在各种商务活动中的实际应用，有助于学习者广泛涉猎相关商务知识，培养学习者商务交际能力和团队合作精神。本套教材适用于修读完大学英语基础课程的非英语专业学生或相当英语能力的学习者学习，可作大学英语拓展课程或选修课程教材使用。《商务英语综合教程》的编写以“产出导向法”为指导，借鉴“专门用途英语教学理论”的研究成果，兼顾英语教学的知识性、技能性和工具性。教材在教学目标、教学内容、教学手段的设计安排上充分体现了“以教师为主导，以学生为主体”的教学理念，具有如下特点：（1）语料丰富实用。每个单元紧扣当今商务活动的某一主题，提供了具有代表性的阅读、视听说、翻译和写作素材，通过读、视、听、说、译、写、讨论、互评等多种形式的教学活动，使学习者能够从不同视角学习商务英语的基础知识，结合商务主题进行语言技能操练，提高综合英语语言应用能力和商务交际能力。（2）输入产出导向。每个单元在设计上注重依托阅读、视听材料、商务翻译和写作实训，进行商务英语的输入，使学习者了解和掌握该主题的商务知识和语言知识，并运用于跨文化的口头和书面交际，实现接受性技能训练到具备产出性技能的转变。（3）选材针对性强。教材内容的选择摒弃了陈腐的繁文赘语和过时的商务礼仪，练习设计考虑了学习者的特点及起点水平，提倡使用简洁、自然而礼貌的现代商务语言，实现高效商务沟通。《商务英语综合教程》共分八章，涵盖常见的商务活动主题，包括工作面试、商务礼仪、商务旅行、商务会议、产品与公司展示、销售与市场、商务谈判和企业文化。每个单元采用模块形式编写，由相关主题的阅读、听说、翻译和写作四部分构成。商务阅读由导入、两篇主题阅读和练习组成，侧重相关主题商务知识和语言词汇的输入，训练学习者对文章主旨和重要细节的把握能力；商务听说由与单元主题相关的三个视频及听说练习组成，侧重相关主题听说能力的培养；商务翻译由相关翻译实务的语言特征、翻译原则和方法、样例翻译组成，侧重培养学习者商务实务翻译能力；商务写作涉及不同商务文书的内容、语言、结构、写作风格及范例，侧重培养学习者高效的书面商务沟通能力。

鉴于国内针对非英语专业大学生商务英拓展课程的教材比较有限，加之编者经验不足，疏漏之处在所难免，诚望读者不吝赐教。同时，本套教材在编写和出版过程中得到了各方鼎力相助，在此一并表示感谢。编者2017.11Unit 1Job InterviewPart I　Business Reading

Warming-up ActivitiesWatch a video clip from the movie The Pursuit of Happiness and

discuss the following questions.1. Do you think it is a successful interview? Why?2. How to ace a job interview?

Text A　Tips for Acing a Job Interview

Congratulations! You have just landed an interview for a seemingly wonderful job. Now what? A successful interview will be essential in order for you to lock in an offer. Here's advice on how to ace a job interview, including tips on every aspect of the interview from preparation through following up.

Conduct Company Research

Research should always be your first step after accepting an interview. Gathering background information on employers is crucial to successful interview preparation. An employer will expect you to know something about the company, and expect you to know why you will fit in well there. You will need to be prepared to answer the questions, “What do you know about our company? ”and“Why do you want to work here? ”Knowing as much as possible about the company's past performance and future plans can also help you better explain how you can add value to the company.

Before the interview, review the company's website, particularly their“About Us”section. Also check out their LinkedIn, Facebook, +Twitter, and Googlepages to see what information the company is sharing. Don't be afraid to contact your prospective employer to request details on the position you are interviewing for or to ask for company literature.

Practice Makes Perfect

Practice makes perfect (or at least leads to improvement). Conduct practice interviews with a friend or family member, and ask for their feedback. You can also record or videotape your responses so you can review your answers and check your body language.

Prepare answers to commonly asked interview questions. Doing so will help you analyze your background and qualifications for the position. Also prepare a list of questions you want to ask the interviewer. Remember, you aren't simply trying to get the job—you are also interviewing the employer to assess whether this company and the position are a good fit for you.

The more you practice, the more self-assured you will feel walking in to the interview. Your answers will feel natural, and interviewers will be impressed by your confidence.

Types of Interviews

It is important to know what type of interview you will have, so you can effectively prepare.

For example, you will prepare slightly differently whether it is your first, second, or final interview. You will also have to practice using different technologies if it is a phone or video interview. For a lunch or dinner interview, you will want to review polite dining tips.

You might also have a group interview, in which you are either interviewed by a panel, or interviewed along with a group of candidates. For this kind of interview, you want to practice both answering questions and being a good listener (which you can show by responding thoughtfully to your group members' comments and through your body language).

Make sure you know what kind of interview you will be having before you arrive. If you are unsure, do not hesitate to ask the employer or recruiter who set up the interview. Behavioral Questions

Behavior-based interviewing is becoming more common. It is based on the idea that a candidate's past performance is the best predictor of future performance. Behavioral interviews involve you in answering questions about how you have handled past situations at work.

The best way to prepare is to make a list of your skills, values, and interests as well as your strengths and weaknesses. For each item on the list, consider a time when you displayed that quality. Take the time to compile a list of responses to common behavioral interview questions. When answering, describe the past situation, and how you successfully handled it. Make sure your answers are related to the job for which you are interviewing.

What to Wear

You will want to decide what to wear before the interview day. Your first impression is very important, and what you wear is a big part of that first impression. Therefore, you want to make sure you look professional and appropriate. In general, men tend to wear a dark suit and tie, and women often wear a dark suit or a blouse with dark pants or a skirt. You should also limit accessories, and make sure you are well groomed and your clothing fits you well.

You might be able to dress more casually for a job at a startup, or a job at a place with a casual work environment. However, when in doubt, it is better to dress more professionally than less so.

If you are unsure what to wear, call the company and ask about their typical dress code. It is always a good idea to dress just a little bit more professionally than the dress code requires.

The Day of the Interview

It is very important to be on time for the interview. On time means ten to fifteen minutes early. If need be, take some time to drive to the office ahead of time so you know exactly where you are going.

Make sure you know the interviewer's name and use it as soon as possible during the interview. If you're not sure of the name, call and ask prior to the interview.

Remember to bring an extra copy of your resume, a list of references, and any work samples you want to show the employer. Bring a list of questions to ask the interviewer. You may also want to bring a notepad and pen to take notes.

It's also important to know what not to bring. Do not bring coffee, gum, or anything else not related to the job. If you have a phone, turn it off and put it away before you walk into the office.

Stay Calm

During the interview, try to remain as calm as possible. Ask for clarification if you're not sure what's been asked and remember that it is perfectly acceptable to take a moment or two to frame your responses so you can be sure to fully answer the question.

Also remember that thorough preparation helps build confidence and relieve stress. The more you research the company, practice answering interview questions, and prepare for the day of the interview, the more calm and confident you will feel.

Follow up

End the interview with a thank you to the interviewer and reiterate your interest in the position. Then follow up a personal thank-you note or e-mail message restating your interest. This is an opportunity to remind the employer of your qualifications, and include any details you forgot to mention in the interview.

Culture NotesFollow up: Sending a note after a point of contact is an opportunity for

you to mention anything you forgot to say during the call or

meeting, and give a quick review of why you're a good fit for the

position.LinkedIn/lɪnktɪn/: A business-oriented social networking service.

Founded in December 2002 and launched on May 5, 2003, it is

mainly used for professional networking. As of 2015, most of the

site's revenue comes from selling access to information about its

users to recruiters and sales professionals.Facebook: An online social networking service headquartered in Menlo

Park, California. Its website was launched on February 4, 2004,

by Mark Zuckerberg with his Harvard College roommates and

fellow students.Twitter: An online social networking service that enables users to send

and read short 140-character messages called“tweets”.+Google: (pronounced and sometimes written as Google Plus) An

interest-based social network that is owned and operated by

Google Inc.Behavior-based interviewing: The interviewing based on discovering

how the interviewee acted in specific employment-related

situations. The logic is that how you behaved in the past will

predict how you will behave in the future i. e. past performance

predicts future performance.Dress code: The dress code of a place is the rules about what kind of

clothes people are allowed to wear there.

New Words1. ace/eɪs/n. If you describe someone such as a sports player as an ace, you

mean that they are very good at what they do.一流选手v.

succeed at easily彻底打败，击败；得胜，胜过，超过2. interview/'ɪntəvjuː/n. An interview is a formal meeting at which someone is asked

questions in order to find out if they are suitable for a job or school.

面试v. If you are interviewed for a particular job or school, someone asks

you questions about yourself to find out if you are suitable for it.

对……面试3. seemingly/'siːmɪnli/adj. If something is seemingly the case, you mean that it appears to be

the case, even though it may not really be so.好似；看上去4. essential/ɪ'sənʃəl/adj. Something that is essential is extremely important or absolutely

necessary to a particular subject, situation, or activity.至关重要的n. The essentials are the things that are absolutely necessary for the

situation you are in or for the task you are doing.必需品5. offer/'ɒfə/v. If you offer to do something, you say that you are willing to do it.表示

愿意（做某事）n. A job offer is a formal offer of employment from a company.工作机会6. prospective/prə'spektɪv/adj. You use prospective to describe someone who wants to be the

thing mentioned or who is likely to be the thing mentioned.预期的7. feedback/'fiːdbæk/n. If you get feedback on your work or progress, someone tells you

how well or badly you are doing, and how you could improve. If

you get good feedback you have worked or performed well.反馈8. qualification/ˌkwɒlɪfɪ'keɪʃn/n. Your qualifications are the official documents or titles you have that

show your level of education and training.资格；学历qualify/'kwɒlɪfaɪ/v. When someone qualifies, they receive the certificate, license,

diploma, or degree that they need to be able to work in a

particular profession.取得资格；获得文凭9. assess/ə'ses/v. When you assess a person, thing, or situation, you consider them in

order to make a judgment about them.评估10. self-assured/self ə'ʃuəd/adj. Someone who is self-assured shows confidence in what they say

and do because they are sure of their own abilities.自信的assure/ə'ʃʊə/v. If you assure someone that something is true or will happen, you tell

them that it is definitely true or will definitely happen, often in order

to make them less worried.（向……）保证11. panel/'pænəl/n. A panel is a small group of people who are chosen to do something,

for example, to discuss something in public or to make a decision.

专门小组12. candidate/'kændɪdət/n. A candidate is someone who is being considered for a position, for

example someone who is running in an election or applying for a

job.候选人13. hesitate/'hezɪteɪt/v. If you hesitate to do something, you delay doing it or are unwilling to

do it, usually because you are not certain it would be right. If you

do not hesitate to do something, you do it immediately.迟疑；不愿

意14. recruiter/rɪ'kruːtə/n. someone who supplies members or employees招聘人员；征兵人员recruit/rɪ'kruːt/v. If you recruit people for an organization, you select them and

persuade them to join it or work for it.招收；招募15. accessory/ək'sesəri/n. Accessories are articles such as belts and scarves which you wear

or carry but which are not part of your main clothing.配饰16. groom/gruːm/v. If you are groomed for a special job, someone prepares you for it by

teaching you the skills you will need.培训17. startup/'staːtʌp/n. A startup company is a small business that has recently been

started by someone.新创办的小公司18. resume/rɪ'zjuːm/n. a summary of your academic and work history履历，简历19. gum/gʌm/n. Gum is a substance, usually tasting of mint, which you chew for a

long time but do not swallow.口香糖20. clarification/ˌklærɪfɪ'keɪʃən/n. an interpretation that removes obstacles to understanding澄清，说

明；净化clarify/'klærəfaɪ/v. To clarify something means to make it easier to understand, usually

by explaining it in more detail.澄清21. frame/freɪm/v. make up plans or basic details for制定，设计；勾画，构想出，拟

出（计划等）22. reiterate/riːɪtəreɪt/v. If you reiterate something, you say it again, usually in order to

emphasize it.重申

Comprehension CheckAnswer the following questions according to Text A.1. What did the writer mainly talk about in the passage?2. What kinds of information you need to gather are critical to a

successful interview preparation? Give some examples.3. What is the best way to prepare behavior-based interviewing?4. As an interviewee, how can he or she build confidence and relieve

stress?5. During the interview, what should you do if you are not clear about

the question asked by the interviewer?

Text B　Bad Job Interviews: What Went Wrong?

Getting a rejection letter or just not hearing again from the company after a job interview is disappointing. However, it can be difficult to recognize exactly what went wrong and why. Bad interviews happen to all job candidates at some point, but how you fix your job interview mistakes is the key to future success.

First, be encouraged by the fact that you got the job interview in the first place. This means that your resume and letters of application are doing their job and creating the right impression. Focus on the interview itself and spend some time considering why it didn't go well. Here are some common reasons for bad job interviews.

First impressions are critical in job interviews as they set the tone for the entire interview. These are some possible reasons for not making the right first impression:

You arrived late for the interview. This is a bad start from which it is very difficult to recover.

You did not greet the interviewer properly. A firm handshake,

addressing the interviewer by the correct name and title and

making good eye contact all create a good impression.

Your interview dress was inappropriate. Think back to what the

other people in the company were wearing including the

interviewer. Did your style of clothing fit in with this? Whatever

people say, your appearance is a key element of your initial

impression. Was your personal grooming good and were your

clothes clean and neatly pressed? Find out the right interview

dress code for your next job interview.

Listening carefully to the interview questions you are asked and understanding what the interviewer is looking for in your answer is essential to responding with the right information in the interview. Clues that will tell you if you did this or not include:

The interviewer had to repeat or rephrase the same question back to you a number of times.

Your answers were too general and the interviewer asked a

number of further questions to get specific details.

You struggled to answer common interview questions that

explored what you knew about the position and investigated your

motivation and suitability for the job.

You did not know enough about the company. Walking into an

interview without preparing by conducting some research on the

company will result in bad job interviews. Not having done your

homework shows you up as uninterested and uncommitted.

Not being ready for the interview questions results in tripping over

your answers and focusing on irrelevant information. Job interview

questions including“What are your strengths and weaknesses? ”

“Why should we hire you? ”and“What are your goals? ”are almost

always asked. You can prepare your answers to typical interview

questions using the sample interview answers and practice them.

This way you will be able to answer the questions fluently and

concisely.

Interviews can make you very anxious. One way to deal with this

is to be well prepared beforehand. Use the interview checklist to

make sure you have everything covered. Good preparation

increases confidence. Spend some time before the interview

collecting your thoughts. Use these stress-reducing techniques to

reduce interview anxiety.

You did not establish a rapport with the interviewer. Bad job

interviews happen when the interviewer feels little or no

connection with the candidate. Failing to establish rapport soon in

the interview creates an uncomfortable situation. To establish

rapport you need to match your interview communication style to

that of the interviewer.

If you conclude that the reason you were unsuccessful lies with one of these areas the good news is that it is entirely fixable! You can work on it and avoid bad job interviewshappening again.

If you don't think it was one of the above then you need to investigate further. One way to get real and valuable feedback on how you come across in an interview is to ask a friend to role-play a mock job interview with you. Ask for honest feedback on how you come across.

You can turn the negative interview into something more positive by contacting the interviewer to thank them for their time and ask them to keep you in mind for future openings. Or you can send an interview follow up email. This is a positive step that helps to keep you motivated.

Most important, don't give up. Learn from the experience of bad job interviews and use the knowledge to make sure you are well prepared to ace the next interview! Most job interview mistakes can be avoided.

New Words and Phrases1. rejection/rɪ'dʒekʃn/n. the act of rejecting something; the state of being rejected拒绝2. application/ˌæplɪ'keɪʃn/n. a verbal or written request for assistance or employment or

admission to a school申请3. critical/'krɪtɪkl/adj. marked by a tendency to find and call attention to errors and flaws;

urgently needed; absolutely necessary批评的；关键的；决定性

的4. address/ə'dres/v. greet, as with a prescribed form, title, or name称呼5. inappropriate/ˌɪnə'prəʊprɪət/adj. not suitable for a particular occasion, not in keeping with what is

correct or proper不适当的；不相称的6. initial/ɪ'nɪʃəl/n. the first letter of a word (especially a person's name) 首字母v. mark with one's initials将姓名的首字母签于adj. occurring at the beginning开始的，最初的；原始的；初期的；第

一的7. rephrase/ˌriː'freɪz/vt. express the same message in different words改述；重新措辞8. suitability/ˌsjuːtə'bɪləti/n. the quality of having the properties that are right for a specific

purpose适合；适当；相配9. uncommitted/ˌʌnkə'mɪtɪd/adj. not bound or pledged; not busy; not otherwise committed不受约束

的，自由的；不负义务的10. rapport/ræ'pɔː/n. a relationship of mutual understanding or trust and agreement

between people密切关系，交往；和谐一致11. think backmake an effort to remember things that happened to you in the past回

想12. fit in1) If you manage to fit a person or task in, you manage to find time to

deal with them.安排时间处理2) If you fit in as part of a group, you seem to belong there because

you are similar to the other people in it.相处融洽3) If you say that someone or something fits in, you understand how

they form part of a particular situation or system.（在某情形、体

系中）发挥作用13. trip over　被（某物）绊了一下；把……绊跌；在……上碰到困难14. come across1) If you come across something or someone, you find them or meet

them by chance.偶然发现；偶然遇见2) If someone or what they are saying comes across in a particular

way, they make that impression on people who meet them or are

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