作者：张京成
出版社：中国经济出版社
格式: AZW3, DOCX, EPUB, MOBI, PDF, TXT
中国创意产业发展报告(2018)试读：
前言
2017年是我国实施“十三五”规划的重要一年，是供给侧结构性改革的深化之年。党的十九大胜利召开，确立了习近平新时代中国特色社会主义思想的历史地位，吹响了决胜全面建成小康社会、夺取新时代中国特色社会主义伟大胜利的号角，制定了适应时代要求、顺应人民意愿的行动纲领和大政方针。大会提出：“中国特色社会主义进入新时代，社会主要矛盾转化为人民日益增长的美好生活需要和不平衡、不充分的发展之间的矛盾。”这一重大判断具有划时代意义，对于党和国家的各项事业发展具有重大而深远的意义。
具体到文化领域，习近平总书记在十九大报告中指出，没有高度的文化自信，没有文化的繁荣兴盛，就没有中华民族伟大复兴。要坚持中国特色社会主义文化发展道路，激发全民族文化创新创造活力，建设社会主义文化强国。中国特色社会主义文化，源自于中华民族五千年文明史所孕育的中华优秀传统文化，熔铸于党领导人民在革命、建设、改革中创造的革命文化和社会主义先进文化，植根于中国特色社会主义伟大实践。发展中国特色社会主义文化，就是要坚持百花齐放、百家争鸣，坚持创造性转化、创新性发展，不断铸就中华文化新辉煌。
传统文化的创造性转化与创意开发，可以生成创新性产品和服务，支撑创意产业发展。文化创意产业能够提供丰富的精神食粮，满足人民过上美好生活的新期待。它以市场手段繁荣文艺创作，推动文化体制改革，不断创新文化产品和服务的生产经营机制，孕育新型文化业态，提升国家文化软实力。传统文化的弘扬，创意产业的发展，从一个侧面表现为我国在2017年已有12座城市入选联合国教科文组织“创意城市网络”，创意城市数量在全球名列前茅。北京、上海、深圳、苏州、杭州、武汉、长沙、成都、青岛、澳门、景德镇、顺德等城市，包揽了设计之都、美食之都、手工艺与民间艺术之都、电影之都、媒体艺术之都、文学之都、音乐之都等7个领域中的5个方面，成为对外展示中国文化魅力和文创产业成就的桥头堡，显示了中华文化的自信和魅力日益赢得世界范围的认可和推崇。
基于上述情况，《中国创意产业发展报告2018》以传统文化与创意城市为主题，重点关注各地在传统文化的产业化开发与创意城市建设方面的最新成就。报告在优先吸纳上述创意城市稿件的基础上，兼顾了西双版纳、西宁和贵阳等潜在创意城市的创意产业发展情况，尤其突出其传统文化的产业化开发。各地报告尽力反映并分析了当地创意产业在2017年的发展概况，个别城市限于统计资料及入选蓝皮书的频次，以定性分析历史发展情况为主。但大都涉及了传统文化在当地创意产业发展中的具体开发模式，包括年度热点事件、案例介绍及深度分析。部分城市还介绍了当地在创意城市建设方面的经验。读者可以从中看到多数城市的开发经验总结及未来趋势研判。《中国创意产业发展报告2018》沿用了一贯的“总-分-总”结构，突出了点面相结合、描述与分析相结合的传统特色。开篇总报告重在从全局高度反映中国创意产业在2017年的发展态势和年度特色，及时关注并深入分析了网络直播、短视频等新兴创意业态；重点关注了《中华人民共和国电影产业促进法》和文化旅游融合等影响创意产业发展的重大事件和趋势。报告的主体则涵盖了北京、杭州、青岛、武汉、深圳、成都、西安等十六个城市的创意产业最新发展情况。报告最后以评析的方式做出了传统文化开发为创意产业发展和创意城市建设注入新动力的年度判断。《中国创意产业发展报告2018》是连续跟踪中国创意产业发展的第13本蓝皮书。十三年间白云苍狗，国内外的创意产业发展形势深刻变化，编者也一路艰辛，一路坚持，秉承学术自由之理念，遵循创意研究之宗旨，追寻求索，踏实前行。同时也衷心感谢国内外读者和各地合作者的长期支持。无论将来中国创意产业去向何方，不管编写团队遇到何种困难，希望我们共同坚守这块阵地、一起拓展创意产业研究领域。作为本书城市分册的《创意城市蓝皮书》系列（社会科学文献出版社出版）也欢迎各城市的相关政府部门、高校、科研机构和专家学者加入，共同推进创意产业在中国的繁荣发展。Forewordth
As an important year of China's implementing its 13 five-year plan, the year of 2017 has witnessed a further reform of supply-side. The 19th Congress of the Communist Party of China（CPC）has successfully established the historical status of the Xi Jinping's Thought on Socialism with Chinese Characteristics for a New era, while blowing the bugle of finishing the process of a moderately prosperous society in all respects and striving for the great victory of the socialism with Chinese characteristics in the new era by developing the frameworks and guidelines conforming to the requirements of the times and wish of Chinese people. As it noted, the principal contradiction facing Chinese society in the new era is that between unbalanced and inadequate development and the people's ever-growing needs for a better life. This is a significant and epoch-making judgement for the various undertakings of the part and country.
Speaking of the cultural territory, Xi Jinping, the General Secretary of CPC, noted that without full confidence in our culture, without a rich and prosperous culture, the Chinese nation will not be able to rejuvenate itself. We must develop a socialist culture with Chinese characteristics, inspire the cultural creativity of our whole nation, and develop a great socialist culture in China. The socialist culture with Chinese characteristics is derived from China's fine traditional culture, which was born of the Chinese civilization and nurtured over more than 5, 000 years; it has grown out of the revolutionary and advanced socialist culture that developed over the course of the Chinese people's revolution, construction, and reform under the Party's leadership; and it is rooted in the great practice of socialism with Chinese characteristics. To develop socialist culture, we should follow the principle of letting a hundred flowers bloom and a hundred schools of thought contend, and encourage creative transformation and development, so as to add new luster to Chinese culture.
The traditional culture's creative transformation and idea development will generate innovative products and services, supporting the creative industry's growth. Cultural and Creative Industry can provide rich “soul food” that meets the people's demand for a better life. It flourishes literary and artistic creation in a market-oriented way, promotes the reform of cultural system, keeps innovating the ways of producing the cultural products and services, breeds new format of cultural industry and enhances China's soft power of culture. We can see the traditional culture's promotion and creative industry's development by a fact that China has 12 cities chosen into the UNESCO's “Creative Cities Network” in 2017, ranking high by the number. These cities are Beijing, Shanghai, Shenzhen, Suzhou, Hangzhou, Wuhan, Changsha, Chengdu, Qingdao, Macau, Jingdezhen and Shunde. Best known for City of Design, Gastronomy, Crafts & Folk Art, Media Arts, Film, except City of Literature and Music, they are bridgeheads for showcasing of the Chinese culture and achievements of creative industry, proving that the appeal and confidence of Chinese culture are increasingly gaining world-wide recognition and respect.
Based on the above-mentioned facts, The Chinese Creative Industries Report 2018 focuses on the latest achievement on industrializing the traditional culture and building the creative cities. This report first used the coverage of these 12 cities and gave consideration to the stories of creative industry development from other potential cities, such as Sipsong Panna, Xining and Guiyang, especially focusing on industrialization of traditional culture. Reports from these cities tried to describe and analyze the development of local creative industry in 2017, and a few of them mainly on qualitative analysis of their historical development due to their limited statistics and times of be selected in to the blue paper. But most reports have provided the development mode of traditional culture in the local creative industry, involving hot news of the year, case description and in-depth analysis. Some cities have also introduced their experience of building creative city. We will read reviews on development and future trend from these cities.
The Chinese Creative Industries Report 2018 used a typical “deduction and summary” structure, emphasizing on a combination of individual cases and general scenario and that of description and analysis. Its opening part focuses on the trend and characteristics of Chinese creative industry in 2017 from a strategic view point, following and analyzing some emerging business like webcasting and short video, especially discussing some big events and trends that have played a role in creative industry development such as The Film Industry Stimulation Law of P. R. C and the integration of culture and tourism. The main part of report covers the latest development of creative industry in 16 cities, including Beijing, Hangzhou, Qingdao, Wuhan, Shenzhen, Chengdu and Xi'an. By analysis, its last part makes a judgement that the development of traditional culture has offered a push for creative industries and creative cities.
Chinese Creative Industries Report 2018 is the 13rd blue book of tracking Chinese creative industry. Sea changes happened frequently during these 13 years. Sticking to the idea of academic freedom and our goal on the study, we endured many hardships but forged ahead. We want to genuinely thank our readers and cooperators for their long-term support. However the industry will go and whatever difficulty will stay ahead of our team, we hope we will keep our study in this field and work with them. We also hope the relevant department of the government, universities, research institutions and experts will join us to help write the Blue Book of Creative Cities, which will be published as a part book about city of this report, so that we can work along for boosting this industries.ContentsChapter I General Report: Chinese creative industries forged ahead
with cultural confidence in the year of 2017…（1）
Chinese creative industries saw a further growth in terms of quality and benefits in 2017. The facts that new breakthrough was made in development of traditional culture and more creative cites were integrated into the global network have helped the Chinese culture go global; the new Internet-based entertainment industry grew rapidly and its market became more standardized by policy guide and supervision; the convergence of culture and traditional industries has provided a new momentum for economic growth; the convergence of culture and technology has created a new form of creative industries dominated by high tech.Chapter II Beijing: Promoting the traditional culture through innovative
development of cultural creative industries. …（25）
Based on its rich resource of traditional culture, Beijing supported its building of the national culture center and scientific and technological innovation center by fully utilizing the city's unique economic, cultural and social value, boosting the deep integration and development of the excellent traditional culture and cultural creative industries, thus further strengthening the pillar status of this industry.Chapter III Tianjin: The Traditional Culture Association bears the
burden of building the city's culture…（55）
In 2017, Tianjin managed to expand its cultural consumption, while strengthening remarkably its cultural creative industries, making its industrial system stronger and keep optimizing its policy environment. Comprehensively summing up the development of Tianjin's cultural creative industries, The Special Action of Smart Cultural creative industries of Tianjin City put forward 10 key tasks of Tianjin's cultural creative industries during 2018-2025, highlighting Tianjin's local characteristics by industrializing some cultural fields, like furniture and vegetarian diet.Chapter IV Shijiazhuang: Promoting the excellent traditional culture by
improving industrial converge of creative city. …（75）
The city firmly focused on the goal of building modern provincial capital with great economic power; kept improving quality and benefits of economic development; made great effort on bettering its ability ofpublic cultural service; striving to build its cultural brands, such as ancient Zhongshan State, ancient city of Zhengding and stringed instruments, thus shaping a unique historical and cultural logo. It is on the way to develop a new pattern of cultural and creative industries by converging culture, creativity, technology, finance and any other relevant factor.Chapter V Harbin: Stressing on the cultural inheritance and promoting
building of the creative city. …（97）
Since being recognized as “Music City” in 2010 by the United Nations, Harbin fully took advantage of the role that cultural creative industries played in its economy and society, focusing on the traditional cultural inheritance and distinctive presentation of the city's culture, solidifying its development orientation of winter resort, music and fashion to enhance it's cultural power, attractiveness and competitiveness.Chapter VI Changzhou: Cultural IP sparks the ambition of building a
creative city. …（117）
Depending on its cultural IP's power on content, transformation and market, Changzhou was trying to build a integrated and multidimensional creative city IP and promoting its popularity and reputation in 2017 by improving its top design, deepening its transformation to build a creative city, seeking innovative development of its traditional culture and enriching the cultural connotation and social influence of a creative city. The city was extensively using the experience from member of China's “Creative Cities Network”, which helped develop itself as a creative city.Chapter VII Yangzhou: A synergy of old civilization and modern
culture…（135）
This is a city with rich legacy of culture, blocking printing, lacquerware, paper-cut, Guqin, gardening, knives, embroidery, cutting tools and embroidery... all of these cultural creative products are the city's attractive brands. For Yangzhou, the cultural industry is not only its local touch of economic growth, but also a potential for enhancing its comprehensive power. With its cultural industry giving its old civilization a new glory, Yangzhou is building a famous historical city where the ancient and modern culture are shining each other.Chapter VIII Hangzhou: Taking inheritance and innovation as two
“engines” for speeding up building of a international cultural
creative center…（151）
Focusing on the strategy of “development along the river” with innovation, clustering, opening and convergence as a consistent thread, Hangzhou made an effort to cultivate a new form of industry and growth point by further improving the industry and market of modern culture and dramatically enhancing the size, guiding force, platform clustering capability, driving force, innovation ability and overseas influence of its cultural creative industries in order to provide supports to accelerate building of a international creative center and a unique world-famous city.Chapter IX Qingdao: The cultural creative industries helped switch to a
new growth momentum; A “City of Film” is rising…（171）
Focusing on the reform of supply-side and growth momentum switch, taking its competitive industry and the convergence of “culture+X” as two “engines” and depending on two driving force of cultural innovation and tech innovation, Qingdao found its cultural industry showing a trend of accelerating, upgrading and convergence. Since recognized the title, “City of Film”, Qingdao has outlines a new blueprint of bringing the Chinese film and TV in industry to a higher lever and assumed the mission of taking Chinese movie to the world center stage.Chapter X Zhengzhou: Promoting industrialization of the traditional
culture resources…（191）
Cultural resource is the base and premise of cultural industrialization. Under the circumstance that China has attached a great importance to inheritance and innovation of traditional culture, Zhengzhou, as the core area of central China's culture and one of eight great ancient capital, figured out a path of industrialization of traditional culture, and transformed its cultural superiority into the industrial competitiveness, making itself increasingly changing from a rich cultural resource to a strong cultural industry.Chapter XI Wuhan: Traditional culture helped develop its cultural and
creative industries and creative city…（209）
Awarded the title of “City of Design” in 2017, Wuhan saw its cultural and creative industries growing and upgrading. Wuhan is promoting a development of cultural creative industries by infusing the wisdom of traditional culture. Now we can see a new trend of the culture economics in Wuhan.Chapter XII Shenzhen: Culture and Technology: the double engine
driving the local cultural and creative industries…（231）
Shenzhen saw a fast growth of its cultural creative industries in recent years, which has become one of its four pillars. On its great basis of high-tech manufacturing, the city developed a convergence of “Culture+Technology” to boost the cultural creative industries. It has organized some branding events, such as International Cultural Industries Fair, Designing Week and The 12th Shenzhen Creative December, and amplified its international influence.Chapter XIII Chengdu: Innovation gave traditional culture more vigor
and inheritance gave the city more vitality…（247）
Culture is a city's root and soul. As one of first pilot cities of culture spending, Chengdu found its cultural industry growing rapidly. This is an ancient city with more than 1, 000-year history, and the culture betokens its essence. For Chengdu's cultural industry, it is essentially important to re-innovate its cultural essence to stimulate its vitality.Chapter XIV Guiyang: a converge of traditional culture and new tech…（273）
2017 is a year that Guiyang managed to grow its revenue for the cultural industry. The city implemented three upgrading cultural projects, each for Wang Yangming, its ecology and ethnic groups, thus building the cultural products catering to the popular taste. In the future, Guiyang will integrate its resources, create a new form of cultural industry and keep investing in the cultural poverty alleviation to boost a creative transformation and innovated development of its traditional culture.
Chpater XV Sipsong Panna: A system reform help upgrade the cultureoriented travel…（297）
Adhering to the course of advanced socialist culture, Sipsong Panna continued building the socialist core value system, pursuing the comprehensive reform of cultural system in recent years. Its cultural industry is growing rapidly, bringing its cultural building to a new stage. Meanwhile, The city groped for a development strategy combining culture, tourism and business by transforming its geographic advantages, rich natural resources and cultural resources of ethnic groups into industrial values and enhancing the industry's intensity, scale and specialization.Chapter XVI Xi'an: The city's unique development of traditional culture
manifests its charm of creative city. …（315）
Xi'an's cultural identity and its effort of industrial orientation provide many inspirations about preservation of its cultural relics. It tried to manage well the balance between urban development and preservation and use of relics, and that between sustainability of traditional culture and building of creative city, make culture a pillar industry of Xi'an in the new era, and shape a urban ecology with more vigor and charm.Chapter XVII Xining: Increasing the urban well-being index by develo-
ping its cultural creative industries…（333）
Xining was elected a Top Ten Happiest City in 2017, ranking as ndhigh as 2, and recognized as the Civilized City of China. As the biggest city on the Tibetan Plateau, a key city of the Lanzhou-Xining city group and a important node opening to the west on the Silk Road, Xining possesses an obvious advantage of a diverse and multiracial culture. Xining has established its urban development path that taps into its traditional resources, takes the cultural industry in full play to create the city's symbol, promote its brand and build its image.Chapter XVIII Comments and Analysis: Development of traditional
culture has infilled a new power into creative industries and
creative cities. …（345）ndth
2017 is the 2 year of China's 13 fiver-year plan. In 2017, the creative industries in Chinese major cities kept a good momentum. As an important basis and source of creative industries, traditional cultural resources play a increasingly big role. Creative city building has become a driving force of the industry. 12 members of “Creative City Network” have achieved a great progress and become bridgeheads showcasing the appeal of Chinese culture and achievements of the creative industries.
Appendix I Categories of cultural industry and culture-related industries 2018…（364）
Appendix II List of Creativity Series published by China Creative Industries Research Center…（385）
References…（388）第一章 总报告：中国创意产业在文化自信中前行
习近平总书记在十九大报告中指出，中国特色社会主义文化，源自于中华民族五千多年文明历史所孕育的中华优秀传统文化，熔铸于党领导人民在革命、建设、改革中创造的革命文化和社会主义先进文化，植根于中国特色社会主义伟大实践。发展中国特色社会主义文化，就是以马克思主义为指导，坚守中华文化立场，立足当代中国现实，结合当今时代条件，发展面向现代化、面向世界、面向未来的，民族的科学的大众的社会主义文化，推动社会主义精神文明和物质文明协调发展。要坚持为人民服务、为社会主义服务，坚持百花齐放、百家争鸣，坚持创造性转化、创新性发展，不断铸就中华文化新辉煌。一是要牢牢掌握意识形态工作领导权。二是要培育和践行社会主义核心价值观。三是要加强思想道德建设。四是要繁荣发展社会主义文艺。五是要推动文化事业和文化产业发展。
作为文化产业的高端形态，中国创意产业以习近平新时代中国特色社会主义思想为统领，坚持把社会效益放在首位、社会效益和经济效益相统一的原则，按照新的目标和发展方向，不断满足人民过上美好生活的新期待，提供丰富的精神食粮。中国创意产业的整体质量和效益进一步提高，促进了社会主义先进文化和国民经济的繁荣发展。在现代文化产业体系和市场体系的健全过程中，各地创意企业积极创新生产经营机制，政府努力深化文化体制改革，完善文化管理体制和文化经济政策，基于互联网和移动互联网的新型文化业态快速发展，成为创意产业发展的新动能和新增长点。
截至2017年底，内地文化及相关产业企业数量超过了314万户，其中骨干文化企业数量从2012年的3.6万家增长到2017年的5.5万家，创新、创意、创业活动活跃。另据国家工商总局统计，截至2018年2(1)月底，全国文化及相关产业企业数量为341.81万户。
国家统计局数据显示，2017年，全国规模以上文化及相关产业企业营业收入91950亿元，比2016年增长10.8%。2017年内地文化产品和服务进出口总额达到了1265亿美元，同比增长11.1%，一批外向型的企业开始通过海外投资参与国际竞争。从发展特点看，创意产业与数字技术、互联网技术等加速融合，动漫、游戏等业态保持高速增长态势，2017年内地动漫产业总产值突破1600亿元人民币，网络游戏市场规模突破2000亿元人民币。中国创意产业2017年度发展特色突出表现在以下七个方面。一、国家政策推动文化自信
中华优秀传统文化积淀着中华民族最深沉的精神追求，代表着中华民族独特的精神标识，是中华民族生生不息、发展壮大的丰厚滋养，是中国特色社会主义植根的文化沃土，构成了当代中国创意产业发展的突出优势。2017年，为坚定文化自信，弘扬中华优秀传统文化，国家出台了《关于实施中华优秀传统文化传承发展工程的意见》《国家“十三五”时期文化发展改革规划纲要》等重大文化政策，催生了一系列彰显文化自信的创意产业热点。
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