作者：张玛丽
出版社：中国纺织出版社
格式: AZW3, DOCX, EPUB, MOBI, PDF, TXT
国际会展英语 看这本就够了试读：
版权信息书名：国际会展英语 看这本就够了作者：张玛丽排版：暮蝉出版社：中国纺织出版社出版时间：2018-02-01ISBN：9787518042708本书由中国纺织出版社授权北京当当科文电子商务有限公司制作与发行。— · 版权所有 侵权必究 · —前言国际会展英语学习书会展可以为企业带来十分可观的商业效益。尤其是国际化的国内外会展，可以将企业的产品推向世界，对企业来说极具吸引力。
各企业无不竭尽所能地在展区陈列出最新产品，并且派出最优秀的业务员严阵以待，然而在摩拳擦掌、跃跃欲试之余，才发现英语能力的重要性。
从搜集会展信息、文件申请、与会展承办单位联系协调开始，到展览当日的技术支援、咨询服务等，无一不需依靠英语阅读及口语能力。大家都知道英语在职场上的重要性，但是大多数人对于商业展览等专业活动的英语运用却不见得十分了解。
鉴于市面上会展英语书籍的缺乏，本书特聘专业外籍教师编写。无论你是有志加入国际贸易行业的青年读者，还是在职的国际业务销售精英，希望这本专业实用的会展英语能够帮助你马上活学活用，圆满完成任务。
本书分两部分：Part 1 国际会展英语入门；Part 2 国际会展英语会话应用。
Part 1 国际会展英语入门：
作者从筹备会展活动的承办单位，欲参加会展的厂商以及参观会展的大众三个方面撰写了一个会展活动的各个环节。并且模拟现场的英语对话，精确实用地告诉读者以下内容。
1.筹办单位首先应该确定会展的内容，例如：产业展、募款慈善活动展、提升团体意识的展览等。会展的内容确定之后，就得策划场地、日期，以及电视、电台、报纸等各种媒体活动，并安排午餐演讲会及展览结束后的晚会活动等。
2.参展厂商需要思考如何申请参展，如何准备参展。包括行程安排、工作人员调度、会场布置、展销服务流程以及展完后的客户追踪工作。
3.参观大众主要是为了搜集商业信息、寻找创业点子或找工作等各种不同的原因而去会展。
Part 2 国际会展英语会话应用：
笔者以在国外的展览场地牧场屋（Field House）举办的一场区域会展作为全书主轴。前五章为厂商参展流程，后三章则以参观展览寻找创业点子进而成功的个案，以说明会展所带来的经营信息是多么的丰富。
会话会以一幕幕剧本场景方式呈现出来，用生动活泼的英语，告诉读者如何参展，如何做好事前计划，如何布置会场，如何开发客户，如何做好客户服务，如何从参展厂商所经营的产品以及通过展会得到创业的好点子。本书阅读轻松、上手迅速。加上配套听力特训MP3，不仅能帮助你充分学习参展知识，也能让英语学习能力得到全方位提升。编者 谨识Part 1国际会展英语入门Chapter 1CREATING A TRADE SHOW设计会展内容Unit 1Location and Date地点和日期MP3-1
The location of a trade show should be chosen carefully. There should be lots of free parking.People have to pay admission.They don't want to pay for parking also.The area the show is held in must fit the size of the show.A small trade show in a large area will look like a poor show.A large trade show in a small area will make people feel crowded and uncomfortable.They will leave quickly.Those at the booths will not feel the show was successful.The date needs to be chosen carefully as well.It shouldn't conflict with other major events in town or people might not come to the trade show.
提示 应谨慎选择会展的地点。展览场地需有充裕的免费停车位。来参观展览的人必须支付入场的费用，因此不会想再支付停车费。举行展览的区域必须能够配合展示的规模大小。在一个大型区域举行小型的会展，会让会展看起来很不起眼；在小型区域举行大型的会展，则会让人觉得拥挤和不舒服，使人提早离开会场。参展厂商因而会觉得会展是失败的。展期也必须仔细敲定，不要和城里其他大型活动撞期，不然人们可能不会来参观展览。Dialogue 1
A：We need to pick a date in March. This trade show has always been in March.
B：That sounds good to me. What would be the best weekend in March?
A：The last weekend in March is Easter. That's not a good choice.
B：Yes. Many people travel out of town to see family.
The first week is not good.
A：That's right. That's the annual Spring Dance.The entire town goes to that dance.
B：We should find out if there are any events during the third weekend of March.中译
A：我们要在三月挑个日期。这个会展总是在三月举行。
B：我觉得不错。三月份最佳的周末是哪个？
A：三月的最后一个周末是复活节。选这天就不好。
B：对。很多人会出城去探望家人。第一个星期也不好。
A：没错。那是年度春季舞展。所有市民都会去参加舞展。
B：我们该查查看三月的第三个周末是否有举行任何活动。Dialogue 2
A：Have you thought of a good location for this trade show?
B：The Community Centre might be a good place. We could use the skating rink area.
A：That's a very big space. It might be too big.
B：We should decide on a space and then we'll know how many booths we need to have.
A：Maybe we should see how many people want to have booths then pick a space.
B：People want to know where it is before they decide if they want to have a display.中译
A：你想到办会展的好地点了吗？
B：社区中心也许是个不错的地方。我们可以利用溜冰场的地方。
A：那里的空间很大。对于要举办的会展来说可能太大了吧。
B：我们必须先确定空间大小，才能知道我们需要放置多少展位。
A：也许我们该先问问有多少人想参展，再决定空间大小。
B：人们在决定是否参加展览前，想先知道会场地点。Dialogue 3
A：I think we should have it at the first weekend of February.
B：I won't be here. I'm taking my family skiing.
That's not a good weekend.
A：No, it's not. I need you here.How about the second weekend of February?
B：That's a bad time. All the kids are out of school for February break.
A：I forgot about that. Not a good time for a trade show. How about the next weekend?
B：Isn't that your husband's retirement party?We'd better not pick that weekend.中译
A：我想我们应该在二月的第一个周末举行。
B：我到时不在这里。我要带家人去滑雪。那个周末不合适。
A：没错，因为我需要你在场。二月的第二个周末怎么样？
B：这时间也不好。因为所有的孩子都放寒假。
A：我倒忘了。这的确不是举行会展的好时机。那么再下一个周末呢？
B：你先生的退休派对不是在那天举行吗？我们最好别选那个周末。Dialogue 4
A：The exhibition centre has agreed to host our trade show.
B：Good. That's a nice venue.It's clean and easy to find.
A：Yes. Everybody in town knows where it is.
B：It's also easy to see from the highway for people coming in from out of town.
A：There will be lots of people coming in from the small towns and farms nearby.
B：Especially since this is a farm trade show.中译
A：展览中心已经同意让我们在那举行会展了。
B：很好。那是个很棒的会场地点。地点干净又好找。
A：没错，所有的市民都知道在哪。
B：从城外进城的人也很容易从高速公路上看到展览地点。
A：会有很多附近小镇和农场的人过来参加。
B：特别是这是一个农业会展。Dialogue 5
A：The good news is that the meeting facility we want to use has a date open.
B：Great. What's the bad news?
A：The bad news is that the room is too big for the size of show we usually put on.
B：That's not bad news. That just means we need to get more displays this year.
A：You're right. This is our chance to expand the show.
B：It'll be bigger and better than ever before. This is so exciting.中译
A：好消息是，我们想要使用的会议设施可供开放使用。
B：太好了。那坏消息呢？
A：坏消息是，场地对我们平常所举办的会展来说太大了。
B：那不是坏消息。这表示我们今年必须募集更多人来参展。
A：你说得对。这是我们扩大会展规模的机会。
B：会比以前举行过的会展更大更好。这真是令人兴奋。Dialogue 6
A：What is a good month for us to have the trade show?
B：We are an association of home builders. When do our members build homes?
A：Building always starts up in the spring. It's very busy through the summer.
B：It starts to quiet down in the fall and during winter there's almost no construction.
A：We should have the trade show right before spring.
B：Yes. Let's have it at the end of February or at the beginning of March.中译
A：哪一个月份适合让我们举行会展？
B：我们是房屋建商协会。我们的成员都什么时候盖房子？
A：总在春天动工。一整个夏天都很忙。
B：到了秋天会开始收工，而冬天几乎没有施工。
A：我们应该在春天来临前立刻举行会展。
B：是的。我们就在二月底或三月初办吧。Dialogue 7
A：We either need to have fewer displays or we need a bigger space.
B：Yes. For the first time ever, we have more applications than we have booths.
A：What's easier?Cutting down the number of displays or changing the venue?
B：It's easier to turn some of the applicants down.
A：Yes, but how will we decide who gets a booth this year and who doesn't?
B：We have to look at the dates on the applications.
It has to be first come first served.中译
A：我们要减少展位，或是需要一个较大的会场空间。
B：没错。这是我们头一次接到比预订展位数还多的申请书。
A：哪一种做法比较简单？缩减展位数量或是更改场地？
B：回绝一些申请者比较容易。
A：对，但是我们要怎么决定谁今年能取得展位，而谁不能？
B：我们得看申请日期。我们必须依照“先到先服务”的准则来决定。Vocabulary 词汇
location n.地点
admission n.入场
conflict v.冲突
major adj.大型的
entire adj.所有的
skating n.溜冰
booth n.展位
display n.展览
venue n.会场
especially adv.特别地
facility n.设施
construction n.施工
application n.申请书Useful phrases and idioms 实用短语及成语
Quiet down
means to become quiet or not busy
安静下来
＞＞＞Things really quiet down around the house once the children go do their homework.
孩子们一去做功课，整间屋子就安静了下来。
Cutting down on
to cut down on means to have less of
缩减
＞＞＞We are cutting down on eating out at restaurants so we can save money for a trip.
我们现在都减少在外用餐的次数，这样才能存下一笔旅费。
First come first served
people will be served or taken care of in the order they arrive.
先到先得，先到先接受服务
＞＞＞The buffet supper is first come first served so I want to go early to get good seats.
自助式晚餐采取“先到优先服务”制，所以我要早点过去占个好位子。Unit 2Matching Show and Market配合会展和市场MP3-2
It's important to have businesses in a trade show that have something in common with that trade show. If the trade show is for farmers, the displays should be the ones that will be useful to farmers.It's also necessary to advertise to the right people.If it's a trade show for business, it's not a good idea to advertise to farmers.
提示 会展中的参展行业，与会展主题有共同点是很重要的。如果会展的展示对象是农民，那么展示内容就必须是对农民有用的。同时，合适的广告对象是有必要的。如果会展对象是一般生意人，那么向农民宣传推广就不是个好主意。Dialogue 1
A：Now that we have confirmed a date and a location， it's time to get some exhibitors.
B：The show can't go on without exhibitors. Let's send a fax out to the local businesses.
A：But this is not a business trade show. This is a farm and ranch show.
B：Who do you think we should contact?
A：Isn't it obvious?We need to contact businesses that farmers and ranchers use.
B：It's a good thing you're the trade show organizer.
I'd be lost without you.中译
A：我们已经确认了时间和地点，该是招募参展者的时候了。
B：会展没有参展者不行。我们要传真资料给本地企业。
A：但这不是商业会展。这是农牧业会展。
B：你觉得我们该和哪些人联系？
A：这不是很明显吗？我们需要和农民及畜牧业者会用的商家联系。
B：有你当会展主办人真好。没有你的话，我会不知道该怎么办。Dialogue 2
A：We have confirmed a date and a space for our business trade show.
B：We have confirmed all of the exhibits. There are so many this year.
A：It's time to advertise the trade show. Let's put up a poster at the grocery store.
B：This is a business trade show. We need to advertise to the business community.
A：How do you think we should do that?
A：Let's talk to the Chamber of Commerce. They will fax out to their members for us.中译
A：我们已经确认商业会展的时间和场地了。
B：我们已经确认所有的展览内容。今年很丰富。
A：该是宣传会展的时候了。我们到杂货店张贴海报吧。
B：这是商业会展。我们需要向商业团体推广。
A：你认为我们该怎么做？
B：我们去和商会谈一谈。他们会帮我们传真资料给他们的会员。Dialogue 3
A：I know that the Focus on Women trade show will be a big success this year.
B：I hope you're right. We need to start advertising for it.
A：Yes. I was thinking we should contact the steel mills and concrete plants.
B：You're kidding. No one will show up.Those are all men.
A：You don't know that. There might be women working there.
B：There won't be many. We need to find out where there are lots of women.中译
A：我知道今年的“聚焦女性”会展一定会很成功。
B：我希望你说得对。我们需要开始为这个会展宣传了。
A：是的。我在想我们应该和钢铁公司及水泥厂联系。
B：你在开玩笑。没有人会到场的。他们都是男性。
A：你怎么能肯定。也许有女性在那里工作。
B：不会有太多女性员工。我们要找会有许多女性的地方。Dialogue 4
A：Last year the Royal Elks Club did not raise as much money as usual for sick children.
B：Why do you think that was?
A：Attendance at our annual trade show was the lowest ever.
B：Do you know why?
A：It was a home and leisure show and we didn't advertise it properly.
B：We can't make that mistake again. The sick children count on our donations.中译
A：“皇家麋鹿俱乐部”去年为生病儿童的募款不像往常一样多。
B：你觉得这是什么？
A：我们的年度会展出席人数是有史以来最低的一次。
B：你知道为什么吗？
A：这是一个居家休闲展，而我们没有好好宣传。
B：我们不能再犯同样的错误。因为生病儿童要靠我们的捐款治病。Dialogue 5
A：This is a very nice space for a trade show. I just don't know if it's what we need.
B：Why do you say that?What's the matter with it?
A：This would be a great place to have a cattle and horse show.
B：That's right. Aren't you from the farmers and ranchers association?
A：No. I'm with the Chamber of Commerce.
B：I've made a big mistake. You want to have a trade show for the business community.中译
A：这是个很好的会展场地。我只是不知道这里是不是符合我们的需求。
B：你为什么这么说？有什么问题吗？
A：这是个展览牛、马等家畜的好场地。
B：没错。你不是来自农牧协会吗？
A：不是的。我在商会工作。
B：我犯了一个严重的错误。你想办的是商业团体的会展。Dialogue 6
A：John, I'm looking at the businesses that are having displays at our show.
B：There are lots of different displays this year. I wanted to keep the show fresh.
A：The problem is that this is a family leisure trade show.
B：So?I don't see a problem.
A：I do. All the displays are business displays.There is nothing for families in here.
B：Family leisure. I guess we should get displays that have boats and campers.中译
A：约翰，我在看会场上所展出的商业展示活动。
B：今年有很多不同的展示。我想让展览保持新鲜感。
A：问题是这是一个家居休闲会展。
B：怎么了吗？我不觉得有什么问题。
A：我觉得有。所有的展示都是商业展示。这里没有一个展示和家居生活有关。
B：家居休闲的话，我想我们应该要有帆船和野营车的展览。Dialogue 7
A：Honey, I have a question. Isn't this supposed to be a home and leisure show?
B：Yes. Why do you ask?
A：I don't see a lot of home and leisure booths. I thought we'd see stuff for the garden.
B：Yes. You have a point.I thought we'd see things for the house.
A：I see bank displays and phone companies.
B：They didn't choose their displays very well.
There's a lot of business stuff here.中译
A：亲爱的，我有个疑问。这不是家居休闲展吗？
B：是啊。为什么你这样问？
A：我没有看到很多有关家居生活的展位。我以为我们会看到跟园艺有关的东西。
B：对，你说得对。我以为我们会看到和房屋有关的东西。
A：我看到的是银行和电话公司的展位。
B：他们并没有好好地选择展出内容。这里有好多商业的展示。Dialogue 8
A：I don't know if a home and leisure show is a good place for us to show our services.
B：We are massage therapists. People go to a massage therapist in their leisure time.
A：I think of leisure time as time you use to do hobbies and fun activities.
B：Maybe you're right. I've heard that trade shows are a good way to promote.
B：There is a health and wellness industry show coming up next month.
B：I didn't know about that. We should go to that show. It will be perfect for us.中译
A：我不知道家居休闲展是否适合展示我们的服务。
B：我们是按摩治疗师。人们有空时会找按摩治疗师。
A：我认为闲暇时间是你用来进行和嗜好有关及有趣活动的时间。
B：也许你说得对。我听说会展是个推广宣传的好方法。
A：下个月要举办一个健康医疗产业展。
B：我不知道这件事。我们应该参加这个展览。这对我们来说是个好机会。Vocabulary 词汇
in common 共同点
necessary adj.必要的
advertise v.广告
confirm v.确认
location n.地点
exhibitor n.参展者
obvious adj.明显的
success n.成功
focus n.焦点
attendance n.出席人数
annual adj.年度的
leisure adj.休闲的
donation n.捐款
company n.公司
massage therapist n.按摩治疗师
hobby n.嗜好
activity n.活动
industry show n.产业展Useful phrases and idioms 实用短语及成语
You're kidding
means you must be joking.
开玩笑
＞＞＞You were left all by yourself at the trade show booth for three days?You're kidding.
你这三天都一个人待在展位上？你是开玩笑的吧。
Fresh
new
新鲜感
＞＞＞We change parts of the trade show every year to keep it fresh so people don't get bored.
我们每年都会更新会展的部分内容以维持新鲜感，这样人们才不会感到厌烦。
Honey
a term of endearment
亲爱的
＞＞＞Honey, I'm really glad that you want to come to the home and leisure show with me.
亲爱的，我真的很高兴你想和我一起去参观家居休闲展。
Stuff
things
东西，琐事
＞＞＞Would I be able to leave work early today?I have so much stuff to do around the house.
我今天可以早一点下班吗？因为我有好多家务要做。Chapter 2ADVERTISING A TRADE SHOW宣传会展Unit 1Radio and Television广播电台和电视MP3-3
Radio and television are two excellent ways to advertise. Radio and television stations will do a lot of free advertising for community events.If the trade show is organized to raise money for charity, a radio or television station will often be a sponsor of the event.This means that they will donate a lot of free advertising for the event.
提示 广播电台和电视是两种绝佳的宣传方式。广播和电视台会为社区活动进行很多免费的广告。如果会展的目的是替慈善机构募款，那么广播电台或电视台常常就会成为这个活动的赞助商。这表示他们会为这个活动做许多免费的宣传广告。Dialogue 1
A：I need someone to volunteer to contact the local radio stations.
B：I'll do that. I've done it for the last five years.
They know who I am at both stations.
A：Thanks, Bill. I need someone else to volunteer to contact the television station.
B：I'll do it. I used to work at the TV station.It'll be easy.
A：Bill, I don't know why we have a committee. You have everything under control.
B：I just like to help, but if someone else is dying to do it, they can.中译
A：我需要有人自愿去和当地广播电台联系。
B：我去好了。过去五年都是我联系的。有两家电台认识我。
A：谢谢你，比尔。我需要另一个人自愿去联系电视台。
B：我去。我曾经在电视台工作过。我去的话会比较省事。
A：比尔，我真不知道我们设委员会有什么用。每件事都在你的掌控中。
B：我只是想帮忙而已，不过如果有人非常想做这些事的话，也可以让他去做。Dialogue 2
A：I have never organized a trade show before. I need some suggestions for advertising.
B：The advertising is easy. Go down and talk to the radio and TV stations.
A：But what do I tell them?
B：Simple. You tell them about the trade show we're having. We have it every year.
A：Did they do advertising for the show last year?
B：Of course. Part of their job is to sponsor and advertise events just like this one.中译
A：我从来没有筹备过会展。我需要一些宣传方面的建议。
B：宣传很简单。去和广播电台和电视台谈一谈就可以了。
A：但是我要跟他们说些什么？
B：简单。你就告诉他们我们将举行的会展内容。我们每年都会举行。
A：他们去年有为展览打广告吗？
B：当然，他们的部分工作就是赞助或宣传这类活动。Dialogue 3
A：I think radio is the best form of advertising. We should talk to the radio station.
B：I think TV is the best form of advertising. We should talk to the TV station.
A：What if we could have both?That would be the best.
B：Yes, you're right. The more advertising, the better， I always say.
A：I will talk to the radio station this week.
B：I'll go down to the TV station tomorrow afternoon.中译
A：我认为广播是最好的宣传方式。我们应该和广播电台谈一谈。
B：我认为电视是最好的宣传方式。我们应该和电视台谈一谈。
A：如果我们两者都用呢？这样最好。
B：是啊，你说得对。我总是说，越多的广告越好。
A：我这星期会去和广播电台谈一谈。
B：我明天下午会去一趟电视台。Dialogue 4
A：Can you do some advertising for us?
B：Yes. We will cover your trade show on the evening and noon news report this week.
A：That's great. We are sure to have a good turn out.
B：Where should we mail the invoice to?
A：Oh. I forgot to ask about that.We are on a tight budget. What is this going to cost?
B：Don't worry. The TV station will give you a good price.中译
A：你可以帮我们打广告吗？
B：可以。我们会在这星期的晚间和午间新闻广播里替你们的会展打广告。
A：太好了。结果一定会很好。
B：我们应该将发票寄到哪里？
A：啊，我忘了问这件事，我们的预算有限。广告的费用会是多少？
B：别担心，电视台会给你一个好价钱的。Dialogue 5
A：We will cover the trade show. This is an event that raises money for the community.
B：Well, it raises money for the Royal Elks Society.
A：And the Elks in turn give that money to organizations in the community who need it.
B：Of course. That's what they do.
A：And we are a radio station. And covering events like this is what we do.
B：Great. The trade show is next month so we should really start advertising.中译
A：我们负责会展。这是一个为社区募款的活动。
B：嗯，这个活动是为皇家麋鹿协会募款。
A：而协会则按顺序把经费赠予社区中需要的组织。
B：当然，这是他们的工作。
A：而我们是一家广播电台。报道这类活动也是我们的工作之一。
B：太好了，会展在下个月举行，我们真的该好好开始打广告了。Dialogue 6
A：Hi, Ted. What are you doing here?
B：Hi, Monique. I'm here to do a TV interview with Jane about the trade show.
A：That's why I'm here. I'm interviewing her for a radio commercial.
B：That's great. Do you want to go first?
A：Let's just find Jane and ask her what she wants to do first.
B：Okay. Letting her decide is only fair.中译
A：嗨，泰德，你在这里做什么？
B：嗨，莫妮克，我要对珍做一个有关会展的电视访问。
A：这也是我在这里的原因。我正为电台广告访问她。
B：太好了，你要先访问吗？
A：我们先找到珍，然后问她想先接受哪个访问再说。
B：好吧，只有让她决定才公平。Dialogue 7
A：I haven't heard a single spot on the radio about the trade show. Have you?
B：No. And I just found out why.I got a call from Jake from the station just now.
A：Yeah?What did he say?Why am I not hearing anything on the air about the show?
B：Because that guy we talked to about it got fired.
A：For what?Poor communication skills?
B：No, for stealing from the company. But they fired him before he set up the spots.中译
A：我还没在广播中听到任何会展的广告。你呢？
B：我也没听到。我刚刚才发现原因。在电台工作的杰克刚打电话给我。
A：是吗？他说了什么？为何我在广播中没有听到和展览有关的消息？
B：因为和我们接洽的人被开除了。
A：什么原因？沟通技巧差吗？
B：不，是窃取公司的东西。但他们在他安排好电台广告前就解雇他了。Dialogue 8
A：I am new to this committee and you have been on it for a long time.
B：Yes. You sound like you have a question.What do you want me to help you with?
A：I don't know which is the best way to advertise for the trade show. Do you know?
B：In the past we always asked the radio station and the TV station to help us.
A：I think that would cost a lot of money. Can this little association afford all that?
B：Both the radio station and the TV station always give us a lot of free advertising.中译
A：我才新加入这个委员会，而你已经待在这个委员会很久了。
B：对。听起来你好像遇到什么问题。你要我帮你什么忙吗？
A：我不知道会展的最佳广告方式是什么。你知道吗？
B：过去我们总是请广播电台和电视台帮我们忙。
A：我想这会花不少钱。这个小协会负担得起吗？
B：广播电台和电视台都总是帮我们打很多免费广告。Vocabulary 词汇
excellent adj.绝佳的
station n.电台；站
sponsor n.赞助商
volunteer v.自愿
committee n.委员会
suggestion n.建议
news report n.新闻报道
invoice n.发票
society n.协会
interview n.访问
spot n.电台广告Useful phrases and idioms 实用短语及成语
Dying to
to really want to do something
非常渴望
＞＞＞I'm dying to go home to have a hot bath and go straight to bed but I have work to do.
我真的很想回家洗个热水澡，然后直接上床睡觉，但是我还有工作要做。
Turn out
the number of people who attend an event
到场人数
＞＞＞We had a good turn out at the wine and cheese last night. You should have been there.
昨晚有很多人来参加我们的红酒乳酪聚会。你也应该过来。
On a tight budget
a small budget that is not flexible.
预算有限
＞＞＞We can't afford any extras for our trade show display because we're on a tight budget.
我们没办法负担任何会展的额外费用，因为我们的预算有限。
Yeah
a very casual way of saying yes or agreeing with
是啊、对啊、好啊、没错……
＞＞＞Do you agree with me about the green table cloth underneath the white table cloth?
你同意我把绿色桌布铺在白色桌布下面吗？
＞＞＞Yeah, I agree with you.
是啊，我同意你的做法。
Fired
to be dismissed from a job
开除，解雇
＞＞＞He got fired on Friday afternoon after he didn't show up to work all week.
他一整个星期都没有来上班，结果他星期五下午被开除了。
set up the spots
means to get the radio commercials ready
安排好电台广告
＞＞＞I need the radio producer to help me set up these spots.
我需要广播电台制作人帮我安排好电台广告。Unit 2Other Ways to Advertise其他的广告手法MP3-4
A good way to contact people about buying displays is to mail a package to them. Another good way to contact a target market is to fax information to them.Faxing is less expensive because there is no postage required.An addressed envelope has a better chance of being read by your intended audience.
提示 联系人们购买展位有一个好方法，就是寄给他们相关资料的包裹。另一个联系目标市场的好方法，则是传真资料。因为不需要邮费，所以，传真相对便宜。写有地址的信封则比较容易有预期读者阅读。Dialogue 1
A：We are ready to get some displays. How will we contact our target market?
B：This is a business trade show. What is the best way to reach business people?
A：Most business people belong to the Chamber of Commerce. Let's talk to them.
B：They have a fax out service. For a small fee they will fax every member for us.
A：What do we have to do to use that service?
B：All we need to do is provide them with the fax.
They'll take care of the rest.中译
A：我们准备招揽参展人士。我们该怎么联系目标市场？
B：这是个商业会展。联系企业家最好的办法是什么？
A：几乎所有的企业家都隶属于商会。我们去和他们商量。
B：他们有传真服务。只要一点费用，他们就可以帮我们传真资料给每一个会员。
A：我们该怎么利用这项服务？
B：我们只要提供他们传真内容即可。他们会负责处理剩下的部分。Dialogue 2
A：The trade show is ready to go. All we need is some people to attend.
B：We will run ads in the newspaper and on TV and radio like we do every year.
A：This year I would like to try something else as well. Let's do a mail out.
B：Mail outs are expensive.
A：If we mail out to the right people lots will come and we will make our money back.
B：Okay. It's a business trade show so we need to mail out to the business community.中译
A：会展准备就绪。现在我们需要的是要有人来参展。
B：我们会像往年一样，在报纸、电视节目和广播中打广告。
A：今年我想尝试别的方法。我们来寄信好了。
B：邮寄信件很贵。
A：如果我们寄对了人，就会有很多人来参加会展，我们也能赚回花掉的钱。
B：好吧。这是会展，所以我们需要寄件给商业团体。Dialogue 3
A：Here is a list of fax numbers. I hope this helps.
B：Good work. We will fax this trade show application form out.
A：Hopefully many will want to have a booth at our show.
B：Where did you get all these fax numbers?
A：I phoned every hair salon in town and asked for their fax number.
B：That must have been a lot of work. Thank you for doing that
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