用声音叙事：我的企业在宁波(txt+pdf+epub+mobi电子书下载)

作者：蔡亮

出版社：浙江大学出版社

格式: AZW3, DOCX, EPUB, MOBI, PDF, TXT

用声音叙事：我的企业在宁波试读：

Shahriar：Creating an International Brand打造我的国际品牌

Shahriar，a typical businessman，comes from Iran.he came to Ningbo ten months ago to run his own clothing company-Ningbo Esir Garment Technology Co.，Ltd.The brand was registered in Britain and brought to Ningbo for Chinese people and the Chinese market.his company specializes in men's garments of superior quality and high prices.

邵睿奇，来自伊朗，是一个典型的商人。十个月前，带着在英国注册的男装品牌——衣立方，他来到了宁波，并成立了宁波衣立方服装科技有限公司，希望能够满足中国商务男士的着装需求，同时也能迎合中国市场的需求。现在他的公司专营高品质、高价格的男士服装。【BTV】hello，Shahriar.We are from the Ningbo Institute of Technology，Zhejiang University.Thank you for granting our interview.I wonder if we can take a video or some photos for this conversation.【Shahriar】Yes.I guess photos are no problem，but not videos.【BTV】We promise that we will only use it for academic research and not for commerce，and the information you provide will be kept confidential.Well，first of all，let's talk about your life in Ningbo.how long have you been in Ningbo？【Shahriar】About ten months.【BTV】Ten months？Not long.have you ever been to any other cities in China？【Shahriar】Yes，quite a lot.haining，Tongxiang，Shanghai，Beijing，Shenzhen，hangzhou，Guangzhou...There are still some that I can't remember.【BTV】You went to so many places just for business or for traveling？【Shahriar】Maybe most of them are for business and some are for traveling.【BTV】When you arrived in Ningbo，what was your first impression of Ningbo？【Shahriar】Oh，it's developing very fast.They are building subways in many places，and I look forward to the day when they are open to traffic.【BTV】And what about people in Ningbo？【Shahriar】Most people are very kind and friendly，but many people can't speak English.But in Shanghai，there are more foreigners and people like to watch foreign films.They are more international.however，I can still say that Ningbo is a very beautiful city.【BTV】I think maybe you can learn some Chinese.That will help you a lot.【Shahriar】Yes.I did that.【BTV】You learned by yourself or from teachers？【Shahriar】By myself.Well，for example，I can show you here.I've downloaded some software in my ipad.【BTV】You are so hardworking.After living and working here for ten months，do you think Ningbo has changed in any respect？Or is there any difference from your prior impression？【Shahriar】It has become more vibrant.I see that the international cooperation is increasing.For example，the number of overseas students is increasing and import &export is growing.So you can see Lao Wai Tan，KFC and many other such places for foreigners.I can see that the public subway is under construction and there are growing numbers of cars on the streets，because Ningbo people are rich.【BTV】Yes，but the increasing number of cars may cause traffic jams in Ningbo.This is a big headache.【Shahriar】Yes.The traffic in Ningbo is very congested.【BTV】You know，China is a “food paradise”.What do you think of Ningbo food？【Shahriar】Ningbo cuisine is very nice.The seafood is especially amazing.But，you know，Western food is different from Chinese food，so it will be nice to have more international restaurants in Ningbo.For example，I love salad，which is a very healthy dish to have，but in Ningbo I can not find many restaurants that serve good salad.So I both like and dislike Ningbo food.【BTV】Which aspect of Ningbo can still be improved？Like public facilities？You said having more international restaurants is one field to be improved.【Shahriar】Every city has its strength and weakness.You know，Ningbo is quite international，similar to Shanghai.But when foreigners are traveling here，you may offer them more Western restaurants.【BTV】All in all，from your words，I think，you like Ningbo.We often say comfortable life makes your business flourish.I know your company is specialized in clothing.To be honest，as a girl，I'm very happy to talk about clothes.【Shahriar】Yes，I know.【BTV】Why did you choose Ningbo to build your company？【Shahriar】Well，I have my own brand of clothing.I used to purchase from an exporter in Ningbo，then he had an idea of building a company in China.So I brought a British registered brand name here and we developed this brand for Chinese people and the Chinese market.We also have three shops in China，two in Ningbo and one in Shenzhen.We commit ourselves to making men's clothing，very high quality，and it's a good value for money.【BTV】Maybe Ningbo's port is another reason for you to choose Ningbo，because transportation is convenient for exporters.【Shahriar】Of course.Beilun port is one of the most important ports in the world.【BTV】As we all know，the textile industry is one of the major industries in Ningbo.But were there any difficulties when you first started your business？【Shahriar】Yes.Number one：building a team.To build a team that is hardworking，capable，independent，and optimistic was the biggest task for me.Number two：I cannot speak Chinese.however，my staff is all Chinese and they communicate with me through my assistant.So to find a good assistant who can convey all my ideas is very important.【BTV】When faced with so many difficulties，how do you deal with them？【Shahriar】Well，just analyze each problem and work out the solution according to its priority.I cannot tell you what I will do on each particular occasion.But every time when a problem arises，I will first find out the reason for this problem.Yes，find the reason and then we can solve it.【BTV】Could learning Chinese solve some of your problems？【Shahriar】Actually，yes.【BTV】As far as I know，there are many clothing brands in Ningbo，like Youngor，peacebird，and so on.So what's your company's competitive edge？【Shahriar】Youngor is quite huge.It is one of the biggest companies in China.So I'm not competing with them，I'm learning from them.And you asked me why people would buy our clothes instead of peacebird or Youngor.Because Youngor is targeted at middleaged people and peacebird at the younger，but we produce clothes for those who pay more attention to quality and the price is not a problem for them.We are looking for quality materials both from China and from all over the world.【BTV】Yes，I hope you will find good suppliers.In my opinion，employees are the most important factor in doing business，could you say something about your staff？【Shahriar】Sure.My employees are all Chinese.They are all young and ambitious，ranging from 22to 35years old.So they are energetic，you know.They work hard，they work on Sundays，and they work anytime we need them.So all my staff are hardworking people.They like to learn and learn every day，because fashion companies have to keep up with the trends to find out what is new.So everyone in my company is diligent.【BTV】Congratulations！You have such an excellent team.I know you also have companies in Iran，right？【Shahriar】Yes，right.【BTV】So can you say something about the employees in Iran？【Shahriar】Okay.They are very honest and hardworking.And they are not much different from the Chinese employees.I can tell you that even the pay is the same as in China.So the developing countries are very similar.What is so different is that they are older.【BTV】Why do you prefer young employees in China？【Shahriar】Because it is necessary to have an energetic and young team who want to grow.And the brand is new，so I need staff that look forward to the future，not just today，because people who only care about today have no passion.【BTV】If college students like us want to work in your company，can you give us some suggestions？【Shahriar】You want to work in my company？【BTV】We want to do international trade，like import and export.【Shahriar】Yes，we do import and export，but why do you all want to do international trade？【BTV】Because we major in this field.【Shahriar】Okay，I think，first，you need to know about the trend of international trade.We've brought our brand to the Chinese market and you have the opportunity to work in my company.When you finish your college study，you may contact me and come to my company for an interview.【BTV】What kind of qualities should we develop？【Shahriar】Number one：a person who is very hardworking，because even though you may know a lot，you will still fail without working hard.Other competitors will work harder than you，and finally you will lose.Number two：Attitude.【BTV】We Chinese often say，attitude is everything.【Shahriar】Yeah！Maybe attitude is number one，because if you have a positive attitude and you work hard，then you will learn something.I have an example.There is a person who does not want to learn.he says，“I just want to do this.I don't want to do other things.”So the person never learns anything.【BTV】From your words，we realize that you pay much attention to industriousness.So may I ask how long do you work every day？【Shahriar】It really depends.Usually from 9：00to 19：00or 20：00.I work on Saturdays and some Sundays.【BTV】You are a workaholic.【Shahriar】Maybe.I am.haha...【BTV】people in Europe usually work very hard.【Shahriar】Yes.But efficiency is very important.Sometimes their one hour's work equals my whole day's.【BTV】I think the marketing theory of 4ps is important in doing business.【Shahriar】Marketing theory？Oh！There are price，place，product，and promotion.Yes，it is very important in international trade.【BTV】So what measures will you take to promote your products？【Shahriar】We don't provide just products，we provide fashion and dreams.A person who buys our product would gain confidence and faith.Because usually if we buy a MASERATI，it's not just a car，it also shows your status in society.Maybe you are a doctor，a lawyer or a businessman.For my brand，it is in the same situation.For price，it is not important，we are not concentrating on the price reduction.What we are concerned about is the place，promotion，and product.For place，we often choose upmarket areas.【BTV】Upmarket areas？Do you have shops in Intime？【Shahriar】No，but we have shops in Jinguang.【BTV】Your products are all priced high.【Shahriar】No，it is not priced high.It is value for money，so it is reasonable.【BTV】What kind of consumers would like to buy your products？【Shahriar】Consumers who really like quality，who really like design.And consumers who can afford to pay for our clothes.【BTV】Your products are for men or women？【Shahriar】For men.【BTV】have you ever attended the Canton Fair in Guangzhou？【Shahriar】Yes.But that is only for export and most are low quality products.We attend the Shanghai and Beijing fairs；they are for high quality products.【BTV】have you heard of Ningbo International Fashion Festival？This year it will be held in October.【Shahriar】Yes，I will attend it，but I haven't got any plan to promote my products.【BTV】have you ever been to heyi Avenue？Do you like the products there？【Shahriar】Yes，I like them very much.【BTV】As you mentioned，you like quality products.Do you think the products in heyi are good？【Shahriar】products in heyi are very nice.Well，the problem in heyi is that they do not let new brands to get into that region.They only have all the international and famous brands，like Gucci，Armani.But I think new brands will enrich people's choice.【BTV】Do you plan to get into heyi Avenue？【Shahriar】Of course.Maybe in three years.【BTV】We wish you will get into heyi Avenue one day.【Shahriar】Thank you very much.You can visit the website of our company.My brand is called ESIR.So “E”stands for elegant，“S”for successful，“I”for international，and “R”for respected.people who like this brand are elegant，successful，international and respected.They are called businessmen.【BTV】Last question，do you have any plans for the development of your company？【Shahriar】In short，I will try to open a few more shops，to create good products for each season，and to promote our brand through product release events.This year the event will be held in our company or in a hotel，when our customers with VIp cards can buy our products，and we will basically share good time with everyone.Soon we will grow and our brand name will become more popular.【BTV】I hope your company will run more smoothly.【Shahriar】Thank you.【BTV】If our college holds a forum about the foreigners in Ningbo，would you like to take part in it？【Shahriar】Sure.I'm very glad to take part in it.【BTV】Okay，thanks again for accepting our interview.

Group Members：Lin Qiao，Zhang Kaikai，Zhang Yi，Zheng Ting【BTV】您好，邵睿奇，我们是来自浙江大学宁波理工学院的学生，感谢您能接受我们的采访。不知道我们能否为此次访谈拍些照片或者视频？【Shahriar】哦，照片当然没问题，但是视频的话可能不行。【BTV】我们保证我们所拍摄的资料都是用于学术研究，不会涉及商业问题，并且您提供的信息我们也将会保密。那么首先我们来聊聊您在宁波的生活吧。您来宁波多久了？【Shahriar】我来宁波十个月左右吧。【BTV】十个月？不是很久啊。那除了宁波您还去过中国的其他城市吗？【Shahriar】是的，我去过非常多的地方。比方说海宁、桐乡、上海、北京、深圳、杭州、广州……还有很多我记不清名字了。【BTV】去了这么多地方是去出差还是旅游呢？【Shahriar】可能更多的是为了出差。【BTV】哦，当您第一次来到宁波，对这个城市的第一印象怎么样？【Shahriar】我觉得宁波发展很快。我看到到处都在造地铁，很期待地铁通车的那一天。【BTV】我们也是。那您觉得宁波人怎么样？【Shahriar】绝大多数的宁波人十分热情友好，但是宁波人不太会讲英语。像在上海的话，有很多外国人，而且上海人对外国电影比较感兴趣，他们比较国际化。可是，我仍然觉得宁波是一个非常美丽的城市。【BTV】我想如果您学点中文，这样对您会很有帮助。【Shahriar】是的，我正在学呢！【BTV】您是自学呢，还是跟老师学？【Shahriar】我是自学的。我可以给你看一下，在平板电脑里我下载了一些学中文的软件。【BTV】哇，您真是一个上进的人啊！在宁波生活了将近十个月之后，您觉得宁波有什么变化吗？【Shahriar】我觉得宁波这个城市变得更加有活力，更加有生机了。在宁波，国际合作大大增加，比如说留学生源源不断，外贸交易日益增加。所以就出现了像老外滩、肯德基这种适合外国人去的地方。宁波人很富有，所以汽车的数量与日俱增，地铁也正在建设之中。【BTV】正是如此。但是马路上汽车数量的增加也带来了很多严重的问题，比如交通堵塞等，很麻烦。【Shahriar】的确，宁波的交通十分拥挤。【BTV】您知道中国可以称作是一个美食王国，您觉得宁波的菜怎么样？【Shahriar】宁波菜相当棒，尤其是海鲜，真是太美味了！但是你知道西餐和中餐是有很大区别的，我觉得宁波应该多几家正宗一点的西餐厅。比方说像我的话，我很喜欢吃沙拉，很健康的一种食物，但是在宁波很少有餐厅会做正宗的沙拉，我为此很失望。所以对于宁波的菜，我既有喜欢也有不喜欢。【BTV】那您觉得宁波这个城市在哪些方面需要改进呢？比如公共设施？您刚刚说的西餐厅应该算是一方面，还有别的方面吗？【Shahriar】每个城市都有它的长处和不足的地方。宁波是一个国际性的大都市，和上海差不多，我认为宁波最需要改进的就是多开一些西餐厅。【BTV】从您的话中，我觉得您是很喜欢宁波这个城市的，我们经常说舒适的生活会使您的生意蒸蒸日上。我听说您的公司是专营服装的，说实话，作为女生，我很高兴能聊聊服装这个话题！【Shahriar】是啊，我知道。【BTV】您为什么选择宁波来开公司呢？【Shahriar】我有自己的服装品牌，之前一直和宁波的一个供应商合作，后来他提议说在中国开公司，所以我就带着在英国注册的服装品牌来到了中国，希望能满足中国人和中国市场的需求。我们在中国一共有三家店，两家在宁波，还有一家在深圳。我们致力于生产高品质的男装，虽然价格不菲，但物有所值。【BTV】也许宁波港也是您选择在宁波开公司的一个重要因素吧，因为便利的交通有利于做外贸生意。【Shahriar】当然，北仑港是世界上最重要的港口之一呢！【BTV】我们都知道纺织业在宁波非常兴盛，那么在公司运营的初期您有遇到过什么困难吗？【Shahriar】有。第一个困难就是组织团队。拥有一个勤奋、能干、努力、乐观的团队，对我来说是最大的一个挑战。第二，我不会说中文。但是我所有的员工都是中国人，他们只能通过我的助理跟我沟通，所以找到一个能够准确传达我的意思的助理非常重要。【BTV】遇到了这么多的困难，您是怎么处理的呢？【Shahriar】我会把每一个问题按照轻重缓急来归类。我不能说具体的某一个问题会用哪一种具体的解决办法，但是我能说的是，每当遇到难题时，我就会去找到问题的原因，然后再解决他们。【BTV】我想您自学中文正好可以解决您的一些困难吧！【Shahriar】正是如此！【BTV】据我所知，宁波有很多的服装品牌，比如说雅戈尔、太平鸟等等，那么你们公司的竞争优势在哪里呢？【Shahriar】雅戈尔集团非常大，估计是中国最大的公司之一，所以我不会和他们竞争，我会向他们学习。你刚问我人们为什么要买我的品牌，而不是雅戈尔或是太平鸟，那是因为雅戈尔的消费人群集中在中年，太平鸟集中在年轻的一代，而我们的产品适合那些注重品质的人，并且价格对于他们来说不是问题。我们致力于在中国乃至世界寻找到理想的服装材料。【BTV】是的，希望您能找到理想的供货商。我认为员工是公司发展的一个重要因素，您能和我们聊聊您公司的员工情况吗？【Shahriar】我的员工都是中国人，而且是一群有抱负的年轻人，他们的年龄都是在22到35岁之间，因此他们更有干劲。他们工作非常努力，甚至周末也不例外，可以说当我们需要他们时，他们都可以工作。所以我的员工都是刻苦的人，他们喜欢去学习，并且每天学习，因为服装公司必须紧随时尚潮流去寻找最新潮的东西。【BTV】恭喜您拥有一群这么优秀的员工，我知道您在伊朗也有公司，是吗？【Shahriar】是的，我在伊朗也有公司。【BTV】那您能否顺便谈一下伊朗公司的员工呢？【Shahriar】可以啊。在伊朗的员工他们都非常诚实，也非常勤奋努力，其实他们和中国的员工没什么不同，甚至他们的工资也是一样的，所以说发展中国家的情况都差不多。唯一的不同就是伊朗的工人年纪要大点。【BTV】那为什么您在中国就选择年轻的员工呢？【Shahriar】拥有一批有精力有抱负的年轻人是很有必要的，因为我的品牌在中国属于新品牌，需要长时间的奋斗才能成功，所以我希望我的员工面向未来而并非着眼于现在，只关心眼前的人是不会有热情的。【BTV】哦，我明白了。那如果像我们这样的大学生到您公司工作，您有什么建议给我们吗？【Shahriar】你们想到我的公司工作吗？【BTV】我们以后将会从事外贸工作，做进出口贸易。【Shahriar】是的，我们也从事进出口贸易。为什么你们都想去做外贸？【BTV】因为我们就是学这个专业的。【Shahriar】首先，我想应该对国际贸易的发展趋势有所了解。我把我的品牌带到了中国，你们就有机会来我公司工作。等你们毕业以后，可以和我联系，然后来我公司参加面试。【BTV】那我们具体要在什么方面加强呢？【Shahriar】第一，一个人要非常勤奋刻苦。因为即使你知道很多，如果你没有勤于练习，勤于操作，其他的竞争者就会超越你，并且最终击败你。第二，就是态度。【BTV】是的，中国人常说，态度决定一切。【Shahriar】对，也许态度是第一位的。因为你态度认真，工作勤奋的话，你就会学到些东西。我有一个例子，有一个人，他不喜欢学习，他常说：“我想干这个事情，其他的我都不想干。”结果他什么也没学到。【BTV】从您的话中，我们感觉您很注重勤奋这两个字。我可以问问您每天工作几小时吗？【Shahriar】这个看情况而定的。一般是从早上九点到晚上七八点，我星期六也会工作，甚至有些星期天也工作。【BTV】您真是一个工作狂啊！【Shahriar】我想我是的，哈哈。【BTV】欧洲人工作都很拼命。【Shahriar】是的，但是效率非常重要。也许有时候他们工作一小时比我工作一天学到的更多。【BTV】我觉得4p营销理论在贸易上是非常重要的。【Shahriar】营销理论？哦，价格、渠道、产品和促销手段。确实是这样，这四点对于国际贸易来说至关重要。【BTV】那么您将如何推销您的产品呢？【Shahriar】我们提供的不仅仅是产品本身，我们还会向消费者提供时尚讯息和梦想。如果一个人买了我们的产品，他就会认为自己获得了信心和信念。因为通常如果我们买了辆玛莎拉蒂，它不仅仅是一辆车，更多的是您的社会地位的象征，人们会认为您也许是一个医生，一位律师或者一个商人。对于我的品牌而言，也是同样的道理。价钱不是最重要的，我们不会去考虑价格上的问题，而是把更多的精力投入到渠道、产品和促销上。在渠道方面我们都会选择高端市场。【BTV】高端市场，那您是不是进驻银泰百货了？【Shahriar】没有，我们进驻了金光大厦。【BTV】看来您的产品价格不是一般的高啊。【Shahriar】不能这么说，不能说价格高，应该说是物有所值，价格是合理的。【BTV】那么什么样的顾客会去购买您的产品呢？【Shahriar】购买我们产品的顾客往往注重产品的质量，喜欢个性化的设计，并且可以支付得起。【BTV】您的产品都是男装吗？【Shahriar】是的，都是男装和男装配饰。【BTV】您以前参加过广交会吗？【Shahriar】参加过，不过广交会上大多是一些低质量的产品，并且都是为了出口。我参加上海、北京的一些展览会，这些都是高品质的产品。【BTV】您听说过宁波国际服装节吗？今年的十月份将会在宁波举行。【Shahriar】我知道，我会去参加，但我还没有计划通过它来推广我的产品。【BTV】那么您去过和义大道吗？喜欢那里的产品吗？【Shahriar】是的，我非常喜欢。【BTV】就像您刚刚提到的，您很注重产品的品质，那么您觉得和义大道那里的产品质量如何？【Shahriar】和义大道那边的产品很棒，可是唯一的问题就是他们不会让新品牌进驻到那个区域，因为那里的品牌都是国际上知名的，像古奇，阿玛尼等等。但我觉得新的品牌会丰富人们的选择。【BTV】那您有没有打算进驻和义大道呢？【Shahriar】当然有打算，可能三年之内吧。【BTV】我们希望不久的将来您可以顺利进军和义大道。【Shahriar】非常感谢，您可以去我的网站看看，我的品牌是衣立方，英文ESIR。“E”代表优雅，“S”代表成功，“I”代表国际的，“R”代表值得尊敬的。一个成功的商人必须具备这四个特点。【BTV】最后一个问题是对于你们公司未来的发展您有何计划？【Shahriar】简单地说，我会努力去多开几家店，希望每一季我的产品都是完美的。这个季的展示会将会在我的公司或者酒店里举行，届时拥有贵宾卡的顾客们就可以欣赏并且购买我们的产品，并和我们共度快乐时光。我们的品牌会迅速成长并更受欢迎。【BTV】是的，我们也祝愿您的公司运营得越来越顺利。【Shahriar】谢谢。【BTV】如果我们学校举行一个关于在宁波的外籍人士论坛，您有兴趣参加吗？【Shahriar】当然，我很高兴去参加呢！【BTV】好的，再次感谢您能接受我们的采访。第2章A Tailor from Iran in the City of Garments

By Lin Qiao Supervised by Lu Ying &Cai Liang

As a person from Zhoushan，Zhejiang province，I'm so familiar with Ningbo that I choose to come here to realize my college dream.As is known to all，Ningbo is the birthplace of the first light of the 7，000yearold Chinese civilization and hemudu Neolithic Culture.A city becomes famous because of its culture and history，and a city becomes prosperous for its fastdeveloping economy.

Ningbo is one of the earliest cities to open up to the outside world.It is also a city specifically designated in the state plan to enjoy the same rights as those of a provincial government in economic management.Enjoying all those favorable conditions，the economy of Ningbo has been developing rapidly.Nowadays，Ningbo has become not only an economic center of Zhejiang province and an industrial base in the Yangtze River Delta，but also an important industrial city and foreign trade port in East China.

Among the various industries in Ningbo，I'm very interested in the textile and garment industry，because clothing is always a topic for girls.Garment manufacturing in Ningbo boasts a long history and it's the reason that Ningbo is known as the land of hongbang tailers.Textile products and garments produced in Ningbo enjoy great popularity in the country and account for a considerable market share.Being students，we are also well acquainted with so many garment brands，such as Firs，Youngor，Romon and peace Bird.Although Ningbo has so many famous local brands，an increasing number of foreign brands are coming into Ningbo and plenty of foreign tailors are pouring into the city of garments.

On the recommendation of a foreign friend，I come to know an Iranian who runs a garment company in Ningbo.his name is Shahriar.During the interview，I learned that his company has a famous English garment brand，ESIR.The ESIR story can be traced back to 1924when a young textile merchant began selling tailored shirts.Known for his use of pearl laden buttons and Egyptian cotton fabrics，the young merchant attracted many customers with an uncompromising desire for quality.Two generations later，the family legacy motivated Shahriar，whose father's prominent textile business had flourished from its humble beginnings.Life in London inspired Shahriar to develop new and greater perspectives on style and fashion.having completed his studies in marketing and branding at King's College，London，Shahriar had what he needed to begin his life's dream：to reach a new frontier in his family legacy.So he was courageous enough to try to open the market in China.From his words，I learned that it was one of his business partners who proposed to open a clothing company in Ningbo.he thought it was a good idea，so the British registered brand ESIR was brought to Ningbo to meet the need of Chinese people and the Chinese

market.Naturally，Shahriar became a foreign tailor in the Chinese City of Garments.

Ten months ago，he came to Ningbo.Like all the newcomers，he was faced with many difficulties.At the very beginning，he said，building a team was the biggest challenge because when he first arrived in Ningbo，he knew nobody，could not communicate with Ningbo people，and could not find a proper place to build his company.So for him，the language barrier is a second problem，because he could not speak Chinese and most Ningbo people could not speak English.

To solve these problems，he began to learn Chinese.he believes a good beginning is half the success.he took out his ipad to show us the Chinese software and then he started to pronounce some Chinese words.Though his pronunciation is not so accurate，he has been on his way to success.

When it came to the question about the reason he chose Ningbo，he became a good talker.First，the transportation is convenient here，Beilun port is one of the most important ports in the world.The fabric materials in Ningbo also attract Shahriar very much.Moreover，his employees are so energetic because they are all young，ranging from 22to 35years of age.By contrast，employees in Iran are older.however，all his employees have one thing in common-they are all looking forward to future instead of just caring about today.They are very hardworking because their brand needs to keep pace with the new trends of fashion.

Though he hasn't been in China for long，when I asked him about plans for the future，his answer was simple but resolute-to get ESIR into heyi Avenue in three years.As we all know，the products in heyi are all toplevel brands，like Gucci and Armani.however，if more new brands of high quality get into heyi，people will have more choices.

Finally，he was friendly enough to give some suggestions to us，since we will probably be engaged in international trade after graduation.First of all，he advised us to learn more about import and export at college.Secondly，he said that diligence is the key quality.Even though you may know a lot，you will still fail without working hard.Because other competitors will work harder than you，

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